One in three women experience breast pain when working out leading to many opting out. The average breast size has risen from a 34B to a 34DD in the past 20 years. The major brands – Nike, Lululemon, Athleta, Victoria Secret - only carry up to a D or DD leaving 70% of the active US female population unsupported. The sports bra simply does not cater to the well-endowed woman. That means a lot of ladies left in the dust of this $1.5 Billion category.I brought together the minds from NASA, the shipping industry and a celebrity corsetry makers to address this as an engineering challenge. The Bloom Bra features patented lifting straps and cinching cups allowing the bra to customize to your body and exercise type. It has been designed without underwire, both for comfort and to address the health concerns. Working like a shelf to lift the breasts rather than squashing them, the Bloom Bra distributes weight throughout the back and sides rather than putting pressure over the shoulders and across the ribs, allowing for natural movement of the breast and uninterrupted circulation of the body’s essential systems. State-of-the-art compression materials and cooling, moisture-wicking power mesh combined with a reinforced front zipper to “lift, not squish”.